Nudge theory takes time to be adopted into society and form a solid societal neural network, it needs time to solidify so people are confident that they chose the ideas for themselves. In these pandemic days, realistic "empathy hooks" that ignite the logical-analytical capabilities, told with kind words to promote a sense of realism over fear, work best with populations. In short, we need the "wise chief" leaders to level with us and lead from the front by good example, yet to show the heart of the good parent at all times.