The world is obsessed with secret formulas but won't crack a book to read the formulas offered by the greatest philosophers of all time; the more-ons need lessons that spark up their ability to formulate thoughts worth sharing. So many twit-ERs, stupid ideas that come out with sirens on as if they are the ambulances of society, as if they are emergency room doctors when they have no clue how the human brain and body relates to society and the natural environment. The secret formula to a better world is to reignite creative thinking woven with logic, science and an abiding love for all the world.